Brand the Change : The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers

Brand the Change : The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers

Description

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.
The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands.
The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

Similar Books

ISBN 10: 194230319X
ISBN 13: 9781942303190

30 Nov 2017
Ellen Lupton

ISBN 10: 9063694792
ISBN 13: 9789063694791

05 Mar 2018
Martin Tomitsch

ISBN 10: 1119467470
ISBN 13: 9781119467472

01 Jul 2018
Michael Lewrick

ISBN 10: 1989025609
ISBN 13: 9781989025604

24 Oct 2019
Jeremy Miller

ISBN 10: 0500518963
ISBN 13: 9780500518960

15 Nov 2016
Michael Johnson

ISBN 10: 0241242533
ISBN 13: 9780241242537

29 Oct 2015
Gabriel Weinberg

ISBN 10: 1476730636
ISBN 13: 9781476730639

23 Apr 2015
Adam Braun

ISBN 10: 1633690725
ISBN 13: 9781633690721

17 Nov 2015
Evan Baehr

ISBN 10: 1631597086
ISBN 13: 9781631597084

16 Apr 2019
Kevin Budelmann

ISBN 10: 0062273205
ISBN 13: 9780062273208

24 Mar 2014
Ben Horowitz

ISBN 10: 9063694385
ISBN 13: 9789063694388

14 Feb 2017
Katrine Granholm

ISBN 10: 147210353X
ISBN 13: 9781472103536

17 Dec 2013
James Kerr

Warning: fopen(/var/www/johnbellbooks.com/htdocs/core/../sitemap_datas/auto/isbn_and_title_1.txt): failed to open stream: Permission denied in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0

Warning: fwrite() expects parameter 1 to be resource, bool given in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0

Warning: fclose() expects parameter 1 to be resource, bool given in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0