Marketing 2016

Marketing 2016

Description

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

Similar Books

ISBN 10: 1259732657
ISBN 13: 9781259732652

16 Mar 2017
Angelo Kinicki

ISBN 10: 1305574796
ISBN 13: 9781305574793

01 Jan 2016
Roger Miller

ISBN 10: 1305502213
ISBN 13: 9781305502215

18 Jan 2016
Richard Daft

ISBN 10: 1285849043
ISBN 13: 9781285849041

01 Jan 2015
Ricky Griffin

ISBN 10: 1626566143
ISBN 13: 9781626566149

01 Feb 2016
Jennings

ISBN 10: 1285866355
ISBN 13: 9781285866352

01 Jan 2015
Robert Lussier

ISBN 10: 1337614432
ISBN 13: 9781337614436

15 Feb 2018
John Fraedrich

ISBN 10: 0805052534
ISBN 13: 9780805052534

05 Sep 2000
Tom Morris

ISBN 10: 0824512596
ISBN 13: 9780824512590

01 Mar 1993
Henri J. M. Nouwen

ISBN 10: 1259536351
ISBN 13: 9781259536359

29 Sep 2016
John Wild

ISBN 10: 1260153134
ISBN 13: 9781260153132

13 Feb 2017
Ray Garrison

Warning: fopen(/var/www/johnbellbooks.com/htdocs/core/../sitemap_datas/auto/isbn_and_title_1.txt): failed to open stream: Permission denied in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0

Warning: fwrite() expects parameter 1 to be resource, bool given in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0

Warning: fclose() expects parameter 1 to be resource, bool given in /var/www/johnbellbooks.com/htdocs/core/krenabiz.php on line 0